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I help brands who give a damn about all the right things sell their offerings authentically.

Here on a mission to infuse the world with words that woo*

I'm laura,

WELCOME TO MY CORNER OF THE INTERNET

*not to be confused with woo-woo

fancy seeing you here

You’ll find me emotional at the final reveal of garments on the Great British Sewing Bee or trying to keep up with my kids on the mountain.

when i'm not helping good souls change the world through words..

I wasn’t always a copywriter desperate to rid the world of inauthentic sales pitches.

I used to wear a word stifling straight jacket. Writing moonlighting on the side of my Medical Ultrasound career. Words strangulated by the Harvard referencing system.

So imagine the joy I felt when I discovered copywriting. It was the perfect mix of science and creative magic. I’d finally found a career I was made for.

Word science!

I immediately vowed never to don a pair of hospital scrubs again.

But I had a dirty little secret…

i thought selling sucked!

I could write like the best of them but writing isn't the same thing as selling is it? And your copy is there to sell what you have to offer.

I’ve written for brands around the world and i've learnt one thing. It’s the brands with the most human words and messaging that are the most successful.

Making people feel seen, heard and nurtured is the key to copy that has people willingly parting with their money.

And that is where the ~~alchemy~~ science of good copywriting comes in, my friend!

The formula to copy that truly creates gold for your brand?

A mix of strategy, science, psychology topped with a healthy serving of creativity

If writing copy sends you into an automatic procrastination spin with a sudden and desperate need to reorganise your underwear drawer...

I’m here to help!

- Anneke, anneke lisa photography

You’ve been such a big help figuring out the general structure of my website. I’ve recommended you to so many friends already. No modern robot will EVER replace or even compete with the love, details and creativity you pour into your copywriting.

Your genuine excitement and curiosity in getting to know me and my business vision made it so much fun and easy to create the right words.

Mountains
Being mama to my two girls
The library
English humour
People who give a sh*t about others and the world
True crime docos
above everything else knitted jumpers!

a few of my favourite things

Get to know me better

a few of my not so favourite things

sleazy sales techniques
badly written anything
White middle aged men podcasting
climate deniers
my kids slowly loosing their english accents
knitted jumpers made from acrylic

Brilliant design is what gets your foot in the door, but good copy is what has people parting with their money.You know this, I know this, so let’s do this!

know what great copy can do for you

Me too. But if you are also the first one on the dance floor at your kid's school disco cos you give zero shits we will enjoy working together.

You Take your business seriously

If you give a damn about the world and its people and strive to make it a better place we will be like peas and carrots my friend.

You’re a good egg

I'm the copywriter for you if:

are we made for each other?

want to check out my chops?

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Giving you the opportunity to stalk some of my favourite projects to date.